New Business Books http://whitelib.emporia.edu/ New books added to the collection eng Sat, 07 Nov 2009 02:24:34 CST Millennium Feed Builder 720 http://whitelib.emporia.edu/screens/feeds.gif ESU http://whitelib.emporia.edu/ 88 31 Reawakening : the new, broader Middle East / Jerry M. Rosenberg. http://whitelib.emporia.edu/record=b1599130*eng 0761838503 (paper : alk. paper) Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen. http://whitelib.emporia.edu/record=b1598848*eng 1595620052 (hbk.) Stopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano. http://whitelib.emporia.edu/record=b1598463*eng 9781591841944 No limit : the Texas hold 'em guide to winning in business / Donald G. Krause and Jeff Carter. http://whitelib.emporia.edu/record=b1598455*eng 9780814480649 The masterful coaching fieldbook : grow your business, multiply your profits, win the talent war! / Robert Hargrove. http://whitelib.emporia.edu/record=b1598454*eng 9780787986025 (pbk.) Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi. http://whitelib.emporia.edu/record=b1598378*eng 0470185988 Online marketing heroes : interviews with 25 successful online marketing gurus / Michael Miller. http://whitelib.emporia.edu/record=b1598377*eng 9780470242049 (cloth) Manage the media : (don't let the media manage you) / William J. Holstein. http://whitelib.emporia.edu/record=b1598376*eng 9781422121481 A survival guide to managing employees from hell : handling idiots, whiners, slackers, and other workplace demons / Gini Graham Scott. http://whitelib.emporia.edu/record=b1598372*eng 081447408X Accounting / Peter J. Eisen. http://whitelib.emporia.edu/record=b1598371*eng 0764135473 A thousand barrels a second : the coming oil break point and the challenges facing an energy dependent world / Peter Tertzakian. http://whitelib.emporia.edu/record=b1597038*eng 0071468749 (alk. paper) Building a world-class compliance program : best practices and strategies for success / Martin T. Biegelman ; with Daniel R. Biegelman. http://whitelib.emporia.edu/record=b1596885*eng 9780470114780 (cloth) It's not about the coffee : leadership principles from a life at Starbucks / Howard Behar with Janet Goldstein. http://whitelib.emporia.edu/record=b1596877*eng During his years as a senior executive at Starbucks, Behar helped establish the Starbucks culture, which stresses the importance of people over profits. Now he reveals the ten principles that guided his leadership--and not one of them is about coffee.--From publisher description. 9781591841920 Take no prisoners : a no-holds-barred approach to corporate excellence / Marvin A. Davis. http://whitelib.emporia.edu/record=b1596876*eng 9780814480601 Brand meaning / Mark Batey. http://whitelib.emporia.edu/record=b1596351*eng 9780805864557 (alk. paper) Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. http://whitelib.emporia.edu/record=b1596350*eng 9780470165065 (cloth) Taxing ourselves : a citizen's guide to the debate over taxes / Joel Slemrod and Jon Bakija. http://whitelib.emporia.edu/record=b1595246*eng 9780262195737 (hc. : alk. paper) Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper. http://whitelib.emporia.edu/record=b1594929*eng 0071494898 (alk. paper) Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz, W. Fred van Raaij. http://whitelib.emporia.edu/record=b1594928*eng 1843767724 (hbk.) Public sector auditing : is it value for money? / Sir John Bourn. http://whitelib.emporia.edu/record=b1594927*eng 9780470057223 (cloth : alk. paper) Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. http://whitelib.emporia.edu/record=b1594926*eng 0199265852 (pbk.) Financial accounting theory and analysis : text and cases / Richard G. Schroeder, Myrtle W. Clark, Jack M. Cathey. http://whitelib.emporia.edu/record=b1594925*eng 9780470128817 (cloth) Excel applications for accounting principles / Gaylord N. Smith. http://whitelib.emporia.edu/record=b1594924*eng 9780324379150 DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick. http://whitelib.emporia.edu/record=b1594923*eng 9780470822319 (hbk.) Advertising media : workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer. http://whitelib.emporia.edu/record=b1594921*eng 9780765620347 (pbk. : alk. paper) What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan. http://whitelib.emporia.edu/record=b1593239*eng 9781591841654 The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell. http://whitelib.emporia.edu/record=b1593238*eng 1403981973 Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.]. http://whitelib.emporia.edu/record=b1593237*eng 9780750683098 (hardcover : alk. paper) Pricing with confidence : 10 ways to stop leaving money on the table / Reed K. Holden, Mark R. Burton. http://whitelib.emporia.edu/record=b1593236*eng 9780470197578 (cloth) Practical pricing for results / Ian Ruskin-Brown. http://whitelib.emporia.edu/record=b1593235*eng 9781854183743 (pbk.) Perfect phrases for writing grant proposals / Beverly Browning. http://whitelib.emporia.edu/record=b1593234*eng 9780071495844 (pbk.) Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar. http://whitelib.emporia.edu/record=b1593233*eng 0132352214 (hbk. : alk. paper) The undermining of beliefs in the autonomy and rationality of consumers / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. http://whitelib.emporia.edu/record=b1592897*eng 9780415773232 (hb) Stolen without a gun : confessions from inside history's biggest accounting fraud : the collapse of MCI Worldcom / Walter Pavlo, Jr. & Neil Weinberg ; with a foreword by Dennis Kneale. http://whitelib.emporia.edu/record=b1592896*eng 9780979755804 The public relations handbook / Alison Theaker. http://whitelib.emporia.edu/record=b1592893*eng 9780415428033 (hardback : alk. paper) Principles of fraud examination / Joseph T. Wells. http://whitelib.emporia.edu/record=b1592891*eng 9780470128831 (hbk.) Marketing revealed : challenging the myths / Willem Burgers. http://whitelib.emporia.edu/record=b1592886*eng 9780230537149 (hbk.) Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin. http://whitelib.emporia.edu/record=b1592885*eng 9780789029171 (hard : alk. paper) International business / Oded Shenkar, Yadong Luo. http://whitelib.emporia.edu/record=b1592880*eng 9781412949064 (pbk.) Inside spin : the dark underbelly of the PR industry / Bob Burton. http://whitelib.emporia.edu/record=b1592879*eng Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society. 9781741752175 (pbk.) Innovation to the core : a blueprint for transforming the way your company innovates / Peter Skarzynski, Rowan Gibson. http://whitelib.emporia.edu/record=b1592878*eng 9781422102510 Human resource development : process, practices and perspectives / Stephen Gibb. http://whitelib.emporia.edu/record=b1592877*eng 9781403987327 (pbk. ) Hiring and firing. http://whitelib.emporia.edu/record=b1592875*eng 1422123081 (pbk.) : $9.95 Hands-on inventory management / Ed C. Mercado. http://whitelib.emporia.edu/record=b1592873*eng 9780849383267 (hbk. : alk. paper) Handbook of information technology in organizations and electronic markets / editors, Angel J. Salazar and Steve Sawyer. http://whitelib.emporia.edu/record=b1592872*eng 9789812564788 Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller. http://whitelib.emporia.edu/record=b1592869*eng 9780470226476 (cloth) Grabbing lightning : building a capability for breakthrough innovation / Gina C. O'Connor ... [et al.]. http://whitelib.emporia.edu/record=b1592868*eng 9780787996642 Governmental and nonprofit financial management / Charles K. Coe. http://whitelib.emporia.edu/record=b1592867*eng 1567261833 Global leadership : research, practice, and development / Mark E. Mendenhall ... [et al.]. http://whitelib.emporia.edu/record=b1592866*eng 9780415405232 (hardback) Generation blend : managing across the technology age gap / Rob Salkowitz. http://whitelib.emporia.edu/record=b1592865*eng 9780470193969 (cloth)